As Chief Inspired Protagonist, Executive Chairperson, and co-founder of Seventh Generation, Jeffrey Hollender is a well-respected leader in the socially and environmentally responsible communities.

Jeffrey frequently addresses social and environmental responsibility at regional, national and international venues, and is often asked by other companies to consult on sustainability. His blog, Inspired Protagonist, is a closely-followed resource and guide for spotlighting socially responsible business practices and principles on the global stage. Jeffrey is the author of The Responsibility Revolution: How the Next Generation of Businesses Will Win and several other books, including What Matters Most and Naturally Clean.

Jeffrey has led Seventh Generation from its humble beginnings to its current position as the leading and fastest-growing brand of natural products for the home, and the leading authority on issues related to making a positive difference in the health of the planet and its inhabitants through our everyday choices.

An entrepreneur at heart, his first business ventures were rooted in adult education. He began the not-for-profit organizations Skills Exchange of Toronto, a learning exchange that offered practical and professional development classes, and Network for Learning, New York City, an adult education and audio-publishing company; both were social and financial successes. After his tenure as president of Warner Audio Publishing, New York City, Jeffrey acquired a small mail order catalog of energy conservation products, Renew America, which eventually blossomed into Seventh Generation.

Jeffrey is the Co-Founder of the American Sustainable Business Council and the Sustainability Institute, and is on the Board of Directors for the Greenpeace Fund, the Environmental Health Fund, and Verite. He serves in an advisory capacity to the David O’Brien Centre for Sustainable Enterprise (DOCSE) at the John Molson School of Business; to Healthy Child Healthy World (formerly Children's Health Environmental Coalition); and to Vermont Businesses for Social Responsibility.

He is a member and former Director of the Social Venture Network, a group of socially conscious business executives. Jeffrey co-founded and was a Director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development and is also a former president of Rainforest Foundation USA, an organization created to protect the rain forest and the human rights of its indigenous peoples.