Sustainability

How to "Green" Your Business

Posted April 7th, 2009 by Inspired Protagonist

Rethink the Fundamental Purpose of Your Business: To take the first step toward becoming a responsible business, you must align your company's practices with a larger purpose. Consider Pepsi. Instead of focusing only on the byproducts of its business activities, such as water consumption and packaging waste, Pepsi is re-imagining its entire business model. Old Pepsi was all about selling sugary soda and salty snacks, which contribute to obesity and tooth decay. New Pepsi is about selling healthier, "better-for-you" food.

Coal Gets Burned

Posted February 15th, 2008 by the Inkslinger

In Tuesday’s post about Staples terminating a relationship with an environmentally suspect paper supplier, Jeffrey noted that “the potential cost (to business) of failing to be responsible or transparent… can be high indeed.”

Apparently some of the biggest financial firms agree. A couple of days ago, Citi, JPMorgan Chase and Morgan Stanley announced that they’ve developed a new set of standards by which investors can assess the regulatory and financial risks of coal-related projects. The firms hope that these so-called Carbon Principles will become a framework that the entire investment community can use to encourage “responsible” coal development, which is probably one of the larger oxymorons you’ll encounter today. As GreenBiz notes, the new standards don’t forbid investment in coal-burning schemes, but they do place them under additional scrutiny. They’re also voluntary, which means any bank is quite free to ignore them as Bank of America, perhaps the largest financer of coal plants, seems so to be doing judging by its conspicuous absence from the proceedings so far.

So while this is not exactly another nail in coal’s coffin, it’s certainly another hammer blow or two on those nails already there. It sends the clearest message yet to the investment community that there’s a growing risk in projects that generate carbon dioxide and that, as Jeffrey says, the potential costs of failing to be responsible can be high. Clearly the landscape is changing and clearly climate crisis concerns are (finally) penetrating the halls of financial power.

Of Cabbages and Kings…

Posted February 8th, 2008 by the Inkslinger

Continuing to wade through the accumulated digital clippings here at my perch in the Vermont clouds, where a foot and a half of snow over the last two days has made the task a bit easier by slowing life down considerably. So let’s continue with some more recent dispatches that have caught my eyes and ears of late…

You probably don’t know it (I sure didn’t) but our entire lifetimes and those of all other human beings throughout human history have been spent in the geological era called the Holocene, that period of time that followed the retreat of the ice age glaciers 12,000 years ago. Now, however, some geologists are suggesting that the Holocene Era is over and the Anthropocene Era has begun, a new geological age in which human activities not natural processes are the force responsible for shaping the surface of our world. It’s a semantic change, really, but it’s a very, very interesting notion, a bit of perhaps necessary symbolism if you will, that I think deserves some consideration if only for the attention it would bring to the tremendous impact people are having on the state of the Earth. We’ve now surpassed all of nature itself as the dominant force in the world. It’s the first time in billions of years of geological history that a single species has achieved such utter and overwhelming dominance. Truly we are as gods and surely that’s worth some discussion. Declaring the dawn of the Anthropocene Era would certainly be one way to start it.

Okay. This is just funny. And perfect. And brilliant. And you should watch it right now.

Bye-Bye Biofuels?

Posted February 8th, 2008 by the Inkslinger

Biofuels took a big hit yesterday with the release of two studies that clearly show they release more CO2 than conventional fuels once their entire life-cycle is taken into account.

42 Ways to Save Energy

Posted February 1st, 2008 by SarahT
Body: 

With a thickness of 1,500 miles and a weight of 5.1 million billion tons spread over more than five trillion billion cubic yards, the atmosphere is arguably the largest place on earth. And in light of the climate crisis, it's also the most endangered.

Fortunately, there are many actions each of us can take to prevent climate change. With energy-related pollution responsible for the lion's share of our carbon dioxide emissions, stopping global warming is largely a matter of using energy wisely and limiting our carbon footprints. These tips will help:

In the Car

  • Keep your tires properly inflated, and improve gas mileage by more than 3%.
  • Consult your car's manual and use its recommended grade of motor oil to improve your gas mileage by 1–2%. Use brands with “Energy Conserving” on the API performance symbol, which contain friction-reducing additives that enhance engine performance.
  • Keep your engine properly tuned. According to the U.S. Department of Energy, replacing a faulty oxygen sensor can improve gas mileage up to 40%.
  • Check and replace air filters regularly. Replacing a dirty air filter can improve gas mileage by as much as 10%.
  • When running errands, plan the shortest, most gas-saving itinerary. Avoid retracing your steps and combine errands. Several short trips taken from a cold engine start can use twice as much fuel as a longer multi-stop trip of similar distance.
  • If you own more than one vehicle, drive the one that gets better gas mileage more often.
  • Don't speed. Gas mileage declines rapidly above 60 mph. Each 5 mph increase above 60 is equal to paying an additional 20 cents to 25 cents per gallon.
  • Mellow out. Aggressive driving wastes gas and can lower your mileage by 33 percent at highway speeds and 5 percent in town. Replace jack-rabbit starts with slow acceleration from a dead stop.
  • Avoid excessive idling, which gets 0 miles per gallon. The typical car uses less gas to start up than it does to idle for 60 seconds.
  • If you have it, use cruise control on the highway to maintain a constant speed and save gas. But don't use cruise control on hilly secondary roads, it will make your engine work harder.
  • If possible, stagger your work schedule to avoid peak rush hours. You'll spend less time sitting in traffic and consuming fuel. (And you'll enjoy less stress, too!)
  • Avoid carrying items on your vehicle's roof. A loaded roof rack or carrier increases aerodynamic drag, which can cut mileage by up to 5 percent. Place items inside the trunk whenever possible.
  • Travel light. Avoid carrying unneeded items, especially heavy ones. An extra 100 pounds in the trunk cuts a typical car's fuel economy 1-2 percent.
  • Use the A/C. In today's aerodynamically designed vehicles, the drag created by open windows generally uses up more additional gasoline than the air conditioner.
  • If you'll be renting a car, ask for a model that gets better fuel economy. Generally smaller is better when it comes to efficiency.
  • If you're buying a new vehicle, think high gas mileage. Check out fueleconomy.gov and greenercars.com for information on fuel-efficient vehicles. Consider purchasing a hybrid car if you do a lot of start-and-stop driving.
  • Drive less! Take public transportation, carpool, bike, or walk whenever you can. For every gallon of gasoline you save, you'll prevent about 20 pounds of CO2 from being released into the air.

Around the House

  • Whenever you need a new appliance, search for the most energy efficient option. Use the EnergyStar guides on each showroom model to guide your decision-making.
  • Use compact fluorescent light bulbs. Each one uses 66-75% less energy than an incandescent, lasts 10 times longer, and keeps some 1,500 lbs of CO2 out of the atmosphere.
  • Paint your walls a light color. Lighter walls reflect more light so you can lower the wattage of the bulbs you use without lowering light levels.
  • Ask your utility company or local energy conservation agency for a home energy audit. Fix the problems the audit identifies.
  • Wrap your water heater in an insulating blanket.
  • Install low-flow shower heads that use less hot water.
  • Apply weather-stripping around doors and windows to plug air leaks, which help you use less energy and reduce your home's annual CO2 emissions by up to 1000 pounds.
  • Use curtains and blinds. In winter, open them during the day to let passive solar heat in then close them at night to provide additional insulation. In the summer, reverse the pattern to increase natural cooling.
  • Every degree you lower your thermostat in the winter knocks down your energy consumption by 2-3%. Every degree you raise your air conditioning in the summer saves around 5%.
  • Clean or replace air conditioners filters as recommended. An air conditioner with a dirty filter can use 5% more energy.
  • Use products made from and packaged in recycled materials. Recycled items require far less energy to manufacture and create much lower carbon dioxide emissions.
  • Buy minimally packaged goods and choose reusable products instead of disposable ones. Recycle the things you use. If you can cut the trash you produce by 25% you'll prevent the emission of approximately 1000 pounds of CO2 a year.
  • Recycle paper. Every pound you recycle keeps about 4 lbs. of carbon dioxide out of the atmosphere.
  • Buy minimally packaged goods and choose reusable products over disposable ones. Recycle those things you use. If you can cut the trash you produce by 25% you'll prevent the emission of approximately 1000 pounds of CO2 a year.

In the Laundry Room

  • Wash your clothes in warm or cold water instead of hot. Some 90% of the energy used by a washing machine goes to heating the water, so doing even two loads a week at lower temperatures can save up to 500 pounds of CO2 emissions a year.
  • Whenever possible, air dry your laundry.. If you do use a dryer, clean the lint filter and use the moisture sensor if your model has one. Dry full loads but be careful not to overload your dryer so air can circulate around damp clothes for maximum efficiency. Whenever possible dry loads back-to-back to take advantage of residual heat that's already in the machine.

In the Kitchen

  • Cook more than one dish in the oven at a time. Conventional electric ovens direct only about 6% of their energy toward cooking and use the other 94% to heat up the 35 pounds of steel that makes up the average oven. Roast or bake large portions of food all at once and then re-heat them later using a more efficient microwave. Resist the temptation to open the oven to check your food, which lowers temperatures inside by 25°-50° each time. Turn the oven off a few minutes before the food is finished and let the residual heat complete the job. When it's time to get a new range, explore a gas stove, which is more efficient.
  • Use a microwave oven instead of a conventional oven whenever possible. Cooking a typical casserole in an electric oven uses about 2 kWh of electricity while the same dish cooked in a microwave oven would use 0.36 kWh.
  • Cover stove-top pots to stop heat from escaping. This can reduce cooking energy by up to 66%.
  • Unplug your refrigerator and vacuum its condenser coils. Dirty coils can reduce a fridge's efficiency by up to 30%. Make sure there are a couple of inches of air space between the coils and the wall so air can carry heat away. Clean the rubber gaskets around all doors to make sure they seal tightly when closed. Replace any that are worn or ripped.
  • Run your dishwasher only with a full load. Use the energy-saving setting to dry the dishes or let them air dry. Avoid the water-heating option if your dishwasher offers it.

Outside Your Home

  • Try to avoid gasoline-powered lawn and garden tools. Most weed whackers, lawn mowers, leaf blowers, etc. lack pollution controls and emit many times more pollution than cars.
  • Contribute to efforts to save the rainforests. Each hectare of rainforest (2.47 acres) absorbs a ton of carbon dioxide each year.
  • Plant trees. They consume carbon dioxide and remove it from the atmosphere. Shade trees planted near buildings can reduce greenhouse gases further by lowering cooling needs.
  • Paint your house. To conserve energy, choose a light color if you live in a warm climate or a dark color if you live in a colder region.

What is the Story of Stuff?

Posted January 30th, 2008 by Jeffrey Hollender

We’ve mentioned this before here on the Inspired Protagonist, it’s worth saying again: The Story of Stuff is a film you’ve got to see. It’s one of the clearest, most accessible and fun to watch educational videos I’ve seen in a long time. Annie Leonard takes us on a guided tour of how stuff gets made from the story of the extraction of its raw materials to its sale, use and disposal. Explaining along the way how all the stuff in our lives affects our communities at home and abroad, the Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something. It'll make you laugh, and it just may change the way you look at all the stuff in your life forever.

MIPs WITH TIM GREINER

Posted December 28th, 2007 by White Rhino

Winning One for the World

Posted December 4th, 2007 by the Inkslinger

We’ve known it was coming for awhile but today it’s official so we can finally share the good news: Seventh Generation has won a 2008 Fast Company Social Capitalist Award. Sponsored by Fast Company Magazine and the Monitor Group, the awards honor those leading businesses and non-profit organizations who are harnessing the tools of the marketplace for the greater good and helping solve some of today’s most urgent challenges in the process.

We’re pretty psyched to have been recognized by the business community this way. As Jeffrey says in our press release, we’re living proof that a company can be a powerful force for positive in the change in the world and still make a profit. The two aren’t mutually exclusive propositions and receiving an award like this is one of the best ways to broadcast that vital message to the rest of the world.

Overstuffed

Posted December 4th, 2007 by the Inkslinger

It’s beginning to look a lot like Christmas. And I don’t just mean the arrival here in the Far Northern Hinterlands of the season’s first big snow. I mean the scene out at the mall and inside the SuperMegaMonsterMart, where our great nation is currently engaged in the fine art of spending an estimated $474 billion holiday bucks on, well… just stuff.

It’s a weird phenomenon, this shopping thing. I never did quite get it. Though I confess I can browse a good book store or record shop for days, I can’t see the appeal of general shopping as entertainment. I like to know what I need, make sure I really do need it, then go in, get it, and get out fast. I cringe every time I hear an economist talk about how consumer spending is the lynchpin of the American economy. We’re all depending on shopping?! That’s the gas in our collective economic engine? That’s a little weird. Because all the stuff people are buying has to come from somewhere, be made of something, and go some place when it dies.

There’s an excellent new film premiering online today that looks at all this. It’s a 20-minute documentary from activist Annie Leonard called the Story of Stuff that examines the real costs of consumption and the sort of big giant hamster wheel that we’ve become trapped on.

Check it out, pass it along, take it viral. (The website also has some good resources and other ideas to explore.) There’s a lot more people could be doing than shopping and they’d be a lot happier doing it. (What say we build our economy on environmental restoration, for example?) Sure we need some stuff. But we’re way overdoing it and paying for all the things we buy in a lot more ways than one.

For A Season of Global Giving

Posted December 3rd, 2007 by the Inkslinger

We got this guest post in this morning from our friend John Heckinger at Global Giving. They’ve got a cool new idea brewing over there, and I think it’s an inspired way to start the week and to celebrate the season.

Last week, GlobalGiving introduced a whole new way to give others a whole new way to give – GlobalGiving Gift Cards. They’re the size and shape of a normal credit or gift card, but they’re 100% biodegradable. These little pieces of wallet candy are made out of corn and can be used exactly like the gift cards you purchase from a retail store, but with much greater benefits:

GlobalGiving Gift Cards make it easy, and maybe even stylish, to help others close to home or in remote parts of the developing world, in a direct and real way. When you give a GlobalGiving Gift Card, you’re giving someone the ability to give someone else in the world something extremely meaningful– an education, a livelihood, clean water, or a safe place away from conflict.

Many of us are fortunate that we can worry about installing high-efficiency light bulbs, choosing renewable energy, and buying hybrid cars. Many others around the world deal with much more immediate problems, and giving a GlobalGiving Gift Card is a way to engage others is solving them.